LearnHub
Rebuilding an enterprise LMS that managers didn't avoid and employees didn't hate
2022
EdTech
Completion rate from 19% to 68% in the first 12 months; manager dashboard adoption at 81%
The problem
LearnHub sells L&D software to mid-market and enterprise companies across Europe. Their platform had been built iteratively since 2015 and carried significant technical debt — the video player was a third-party embed that failed silently on corporate firewalls, mobile performance was poor, and the content recommendation engine was a static rule set that hadn't been updated in three years. Completion rates averaged 19% across their client base, which clients were increasingly citing in renewal conversations. A separate problem surfaced in interviews with client HR teams: managers had essentially opted out of the platform. They didn't understand what their teams were learning, couldn't connect it to skill gaps, and had no way to prioritise learning without reading individual employee transcripts.
Our approach
We ran a four-week audit phase that included platform analytics review, 24 user interviews across three client companies, and a review of completion data segmented by content type, delivery format, and department. The data showed that completion correlated strongly with three factors: content under 20 minutes, a clear connection to the employee's current role, and manager visibility into progress. We rebuilt the platform's content delivery layer with a custom video player designed to work behind common enterprise proxies, adaptive bitrate streaming, and full offline support for the mobile apps. The manager dashboard became a first-class product — showing team skill coverage against role requirements, not just hours logged. We introduced a 'short-form' content format (5–8 minute modules) and migrated LearnHub's library to make tagging by skill and role mandatory. The recommendation engine was rebuilt as a simple, explainable matching system rather than a black box ML model — employees can see exactly why a course is suggested.
The results
Completion rates across the client base moved from 19% to 68% over 12 months. Manager dashboard adoption reached 81% within six months of launch, which was the metric LearnHub cared about most for renewal conversations. Average session length increased from 4 minutes to 23 minutes. Three clients that had been flagged as churn risks renewed. One caveat: completion rates vary significantly by client — the top quartile is at 84%, but the bottom quartile is still at 41%, and analysis suggests that reflects internal L&D culture rather than platform factors.
Tech Stack
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